What we do?
We help entrepreneurs develop state-of-the-art business plans using our proprietary ATHENASIA Framework that has been deployed in a wide variety of contexts and purposes by entrepreneurs all around the world.

Our clients
We work with startups, existing business owners and even sizeable international companies. Under our “business plan services”, we also deliver business modeling sessions and strategic planning for Multinational Corporations (MNC’s).

Delivery methods
Delivery methods
We can develop the plans both face to face (through consulting, coaching, training, workshops…) or via an online course
(Discover the online course here)
This flexibility enables us to work with projects of different scale and scope and provide clients with the solutions that fits both their needs and budgets.
Our business plan services help you to :


ATHENASIA IS DIFFERENT
More than 35,000 students in 168 countries
- You will “own” your plan (if coaching)
- Beautiful well structured plans that sells
We create visual plans that are appealing instead of “books” that nobody wants to read
- Genuine expertise with 10 years practical experience
- Focus on value creation and strategy, not random numbers thrown in the air
- Understanding of VC world
- Challenge your ideas and assumptions
1. Coaching

1. Coaching
Our most popular solution (beside online courses) remains our COACHING in 10 sessions (3 to 4 hours each) during which we help you to develop your own personal plan.
Most of the solutions in the market provide you with either a “Do It Yourself” template/software or consultants that will write the plan for you. But let’s face it! DIY leaves you on your own doing something you are not familiar with. This results in many mistakes and corny plans that make no sense at all. A trained eye will spot an amateur plan in 2 minutes. On the other hand, if you ask consultants to write your plan it becomes “their plan” not yours. And you end up with a nice document that you don’t understand. Worst case scenario; you do it cheaply via a freelancer website and you end up with a bad plan that you don’t understand.
We prefer to deliver a mix of one on one “Training, coaching and consulting” to give most of the value to the client. We develop the plan with you. You learn along the way, we truly understand your idea, we assist you in the writing and we make sure you understand fully your plan. This method gives you full ownership and helps you to talk about your business, find partners, manage operations and convince Investors. This business plan coaching is not just a document, it’s a real investment into your business success.
About the investment? This solution is not cheap but it’s great value. For HKD32,000 you get 10 sessions one on one. That’s about 30 to 40 hours.
Your coach will be our founder “Laurent Timmermans” with more than 10 years management consulting experience. Currently studying a Doctorate in Business Administration (DBA) with a Thesis related to Business Plan Development and VC funding in Hong Kong.
2. Writing
2. Writing

3. Training (Workshop)

3. Training (Workshop)
4. In-House Corporate Training/Workshop
4. In-House Corporate Training/Workshop
